Used to be pretty easy to say that line……    I’d help buyers and sellers survive all the normal trials of a transaction.  With my level of experience it was easy and also gratifying to help them get past any bumps in the road.  We’d celebrate at closings and fly away till we would meet again.

In today’s market it’s a little tougher to be a hero.   I feel like most of my flying is on a broomstick.  In spite of every tool in my superhero bag I just can’t get every buyer’s loan approved.   I’m exhausted from showing a zillion homes;  I feel like I’m beating sellers to a pulp for price reductions.  Not so fun these days.

Ready for the answer?  It’s good service.  Good service means:

- being educated and current on real estate issues
- knowing the market,  knowing the numbers
- being honest with sellers about pricing and    condition
- guiding buyers to reality about their choices and needs
- helping buyers to recognize a really good location and value
- demonstrating patience and professionalism with my fellow agents during negotiations

Do all of these sound like plain old basics?  Heck yes, and that’s the point.  My job never changed.  I’m hired to help someone sell or buy a house.  Whether an easy market or tough market it is my job to get these customers through it.  I just need to do my job better than ever right now - and that’s good service!   Good service will always save the day!

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